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Monark & Co.'s co-founder played a critical role on Nuuly’s early in-house team, helping to build a subscription platform that balanced customer-centric innovation with a foundation for profitability and scalable growth—all on a tight timeline to market.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
Building a subscription-based fashion rental platform required creativity, operational precision, and a data-first mindset. Working as part of Nuuly’s small and focused early team, Monark & Co. co-founder Rachel Smith contributed to a comprehensive strategy that prioritized customer insights while laying the foundation for scalable growth and profitability.
From creating a reporting framework that surfaced actionable customer insights to supporting cohesive marketing strategies across channels, Rachel helped ensure Nuuly operated with the customer at its core while achieving its ambitious goals to quickly enter the market.
Mixed by Nasrin was poised for its next phase of growth, having built a loyal customer base and a strong reputation for bold, statement-making designs. As the brand approached 7-figure revenue, it faced the exciting opportunity to expand its reach while maintaining its creative vision and personal connection with customers. The challenge was to build a scalable infrastructure that could support predictable growth, diversify product offerings beyond jumpsuits, optimize key marketing channels like email and SMS, and refine operational processes to streamline product launches—all without compromising the brand's unique identity.
Nuuly set out to disrupt the fashion rental market with a subscription model that redefined access to style. But launching on a tight timeline required overcoming significant challenges. The small in-house team had to educate customers on a new category, build operational infrastructure, and deliver a seamless digital experience. At the same time, they needed to integrate robust analytics, ensure customer feedback informed decisions, and set a foundation for profitability and long-term growth—all while meeting ambitious timelines.
Monark & Co. identified the potential to transform Mixed by Nasrin into a more disciplined, customer-centric, and operationally efficient brand. Leveraging the strong creative foundation and loyal community, they aimed to expand product categories, enhance marketing effectiveness, and improve operational efficiencies to fuel sustainable growth.
Nuuly’s launch required executing a highly aggressive go-to-market plan that balanced customer acquisition across multiple channels while staying within budget to meet strict cost-per-acquisition (CPA) goals. The challenge was to create awareness, build credibility, and drive subscriptions through a mix of channels, including referral, PR, influencer partnerships, email, and paid media.
The team worked together to strategically allocate resources, ensuring each channel contributed to growth while maintaining efficiency. At the same time, integrating robust customer insights allowed for real-time adjustments to optimize campaign performance and ensure alignment with Nuuly’s brand values and long-term profitability goals.
The collaborative efforts of Nuuly’s in-house team delivered measurable results that set the stage for sustainable growth and profitability:
Nuuly’s launch highlights the importance of executing a disciplined, multi-channel strategy to drive rapid growth while maintaining cost efficiency. By combining referral, PR, influencer, email, and paid media efforts into a cohesive plan, the team maximized awareness and customer acquisition within tight budget constraints.
The contributions made to channel planning, performance optimization, and real-time insights ensured the company achieved its goals while laying a foundation for profitability and long-term scalability.
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