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Monark & Co. partnered with ZOZOFIT to redefine its business model, providing strategic support across UX, paid media, lifecycle communications, creative production, and subscription program advisory to ensure a seamless and successful launch.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
Mixed by Nasrin was poised for its next phase of growth, having built a loyal customer base and a strong reputation for bold, statement-making designs. As the brand approached 7-figure revenue, it faced the exciting opportunity to expand its reach while maintaining its creative vision and personal connection with customers. The challenge was to build a scalable infrastructure that could support predictable growth, diversify product offerings beyond jumpsuits, optimize key marketing channels like email and SMS, and refine operational processes to streamline product launches—all without compromising the brand's unique identity.
ZOZOFIT’s move into the subscription market presented significant challenges, including the need to shift focus to new KPIs and lifecycle communication strategies to engage and retain subscribers. Coming from a physical product-based business, this transition required expertise in subscription program design and CRM.
The timeline for the launch added pressure, requiring the development of a new website, UX enhancements, content production, and channel strategies. With a lean internal team, ZOZOFIT needed an agile, collaborative partner capable of managing multiple priorities while maintaining their unique brand identity.
Monark & Co. identified the potential to transform Mixed by Nasrin into a more disciplined, customer-centric, and operationally efficient brand. Leveraging the strong creative foundation and loyal community, they aimed to expand product categories, enhance marketing effectiveness, and improve operational efficiencies to fuel sustainable growth.
The shift to a subscription model gave ZOZOFIT the opportunity to strengthen its digital presence and build recurring revenue streams. Monark & Co. provided end-to-end support to ensure a seamless transition by advising on subscription program structure, lifecycle communication strategies, and engagement initiatives. The team conducted creative photoshoots to align with ZOZOFIT’s new visual identity, developed and executed UX enhancements for a seamless customer experience, refined paid media strategies to drive awareness and acquisition, and implemented Braze to manage lifecycle communications across SMS, app push, and email. These efforts positioned ZOZOFIT to deliver a cohesive and impactful subscription offering on a tight timeline.
Demonstrating exceptional project management, a dedicated team at MCo. completed the redesign ahead of schedule and within budget, ensuring a seamless and cost-effective transition to the new site, while driving measurable results.
ZOZOFIT’s transition to a subscription model underscores the importance of combining strategic advisory with creative execution to achieve seamless growth. By providing expertise across UX, paid media, lifecycle communications, and creative production, Monark & Co. ensured ZOZOFIT’s subscription launch was both timely and impactful.
This collaborative approach allowed ZOZOFIT to successfully engage customers, deliver value, and build a scalable foundation for long-term growth in the competitive health and fitness industry.
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