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Monark & Co. transformed PopSockets’ email and SMS channels with strategic optimizations, implementing audience segmentation and A/B testing to maximize ROI. By aligning creative and technical workflows, the team drove significant revenue growth and streamlined processes.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
PopSockets, the global digital-lifestyle brand known for its iconic phone grips, faced a critical opportunity to optimize its email and SMS marketing channels. After reorganizing its digital business, the brand identified low click-through rates and inefficient campaign planning as barriers to unlocking revenue growth. Despite a loyal customer base, these challenges hindered their ability to fully capitalize on their digital reach. By partnering with Monark & Co., experts in digital channel optimization, PopSockets set out to revitalize their CRM strategy and drive meaningful growth through email and SMS innovation.
Mixed by Nasrin was poised for its next phase of growth, having built a loyal customer base and a strong reputation for bold, statement-making designs. As the brand approached 7-figure revenue, it faced the exciting opportunity to expand its reach while maintaining its creative vision and personal connection with customers. The challenge was to build a scalable infrastructure that could support predictable growth, diversify product offerings beyond jumpsuits, optimize key marketing channels like email and SMS, and refine operational processes to streamline product launches—all without compromising the brand's unique identity.
After reorganizing their digital business, PopSockets recognized the opportunity to optimize their underperforming email and SMS channels. Despite a loyal customer base, low click-through rates (CTR) and inefficiencies in campaign planning hindered revenue potential. The main challenge was to unlock the potential of these channels to drive meaningful revenue growth. To address these issues, PopSockets partnered with Monark & Co., experts in digital channel optimization.
Monark & Co. identified the potential to transform Mixed by Nasrin into a more disciplined, customer-centric, and operationally efficient brand. Leveraging the strong creative foundation and loyal community, they aimed to expand product categories, enhance marketing effectiveness, and improve operational efficiencies to fuel sustainable growth.
PopSockets embraced the opportunity to implement strategic optimizations, including audience segmentation, A/B testing, and streamlined workflows, to elevate their CRM strategy and maximize ROI. This collaboration set the stage for meaningful revenue growth and a revitalized approach to digital engagement.
Following Monark & Co.'s engagement, PopSockets experienced remarkable improvements in email and SMS performance.
MCo. began by conducting a comprehensive audit of PopSockets' email and SMS channels, focusing on revenue trends, KPI performance, and system integrations within Klaviyo and Attentive. This included an analysis of click-through rates, flow vs. campaign performance, and process inefficiencies. MCo. delivered a detailed optimization roadmap that aligned teams across technology and creative, focusing on A/B testing, process improvements, and data-driven adjustments.
Key areas of focus included strategic adjustments, process improvements, and resource support to enhance efficiency and drive results. On the strategy front, we tested SMS initiatives by removing costly features like images and excessive character counts while implementing audience segmentation to deliver personalized content and reduce unnecessary expenses.
Process improvements were a priority, with streamlined calendar planning, creative briefing, and A/B testing protocols, as well as enhanced cross-team collaboration to align creative and technology efforts seamlessly. Additionally, resource support played a critical role, as we provided hands-on execution during a resource gap, ensuring smooth operations, while recruiting and training new CRM team members who aligned with PopSockets' brand goals. To support long-term sustainability, we also introduced project management processes designed to foster continued growth.
Beyond driving measurable results, Monark & Co. helped shape PopSockets' internal CRM processes. This included creating a framework for regular meetings, project management workflows, and campaign creative briefing. Additionally, MCo. was a flexible partner, seamlessly stepping into execution roles during resource gaps and empowering the team to scale with confidence.
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