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Home Appétit partnered with Monark & Co. to strengthen its marketing efforts and drive growth. Together, they tackled challenges in paid media, CRM optimization, and SMS marketing, while also laying the groundwork for broader organizational improvements to position the brand for scalable success.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
Before partnering with Monark and Co., Home Appétit was known in Philadelphia for high-quality, chef-prepared meals and a loyal customer base. However, as competition grew, the company struggled to scale marketing while preserving its personal touch.
After migrating their e-commerce platform to enable growth, they focused on paid media for customer acquisition, refining CRM practices, unifying the customer journey, launching SMS marketing, and streamlining their tech stack. In 2024, slower customer acquisition highlighted the need for more strategic marketing investments.
Mixed by Nasrin was poised for its next phase of growth, having built a loyal customer base and a strong reputation for bold, statement-making designs. As the brand approached 7-figure revenue, it faced the exciting opportunity to expand its reach while maintaining its creative vision and personal connection with customers. The challenge was to build a scalable infrastructure that could support predictable growth, diversify product offerings beyond jumpsuits, optimize key marketing channels like email and SMS, and refine operational processes to streamline product launches—all without compromising the brand's unique identity.
Home Appétit faced increasing competition in the meal delivery industry, which underscored the need to scale its marketing efforts while maintaining the personal touch that defined its brand. To drive customer acquisition, Home Appétit needed to optimize paid media, unify CRM practices, and launch SMS marketing. At the same time, it faced challenges with an underperforming e-commerce platform, inefficiencies in its tech stack, and slower-than-expected growth, all requiring optimization to support future goals.
Monark & Co. identified the potential to transform Mixed by Nasrin into a more disciplined, customer-centric, and operationally efficient brand. Leveraging the strong creative foundation and loyal community, they aimed to expand product categories, enhance marketing effectiveness, and improve operational efficiencies to fuel sustainable growth.
Monark & Co. identified opportunities to enhance both marketing effectiveness and organizational structure. By addressing inefficiencies in customer acquisition strategies and aligning operational processes with long-term growth goals, Monark & Co. empowered Home Appétit to scale sustainably without compromising the personal experience that defines its brand.
Monark & Co.’s collaborative efforts with Home Appétit delivered measurable results across key areas of the business, combining immediate improvements with long-term strategies for sustainable growth.
Through a thoughtful blend of marketing innovation, operational planning, and organizational strategy, Monark & Co. positioned Home Appétit for sustained success. By addressing immediate challenges and building a foundation for growth, the partnership delivered impactful results that strengthened the brand’s competitive edge and paved the way for future scalability.
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