-01.svg){kind=logo}
Floral Street, a UK‑founded fragrance brand known for its sustainable and creative approach to fine fragrance, engaged Monark & Co. to optimize its existing UK business as well as to build and execute an effective go‑to‑market strategy for their e-commerce launch in the US.
ZOZOFIT, a health and fitness innovator, sought to expand its offering by launching a subscription app model in 2023. Leveraging its groundbreaking ZOZOSUIT technology, the new model introduced enhanced features and benefits designed to revolutionize the user experience.
To meet the demands of this transition, ZOZOFIT needed a partner to guide them through the complexities of subscription business strategy, including UX improvements, lifecycle communications, creative production, paid media, and program structure. Monark & Co. stepped in to provide end-to-end support, ensuring a smooth transition and successful launch on an aggressive timeline.
MCo. focused on developing an achievable strategic vision for both the existing UK site and US launch, using the discovery and optimization of the UK business to inform prioritization for the U.S. go-to-market plan. In preparing the strategy and driving the execution, MCo. drove strong results in both markets.
Mixed by Nasrin was poised for its next phase of growth, having built a loyal customer base and a strong reputation for bold, statement-making designs. As the brand approached 7-figure revenue, it faced the exciting opportunity to expand its reach while maintaining its creative vision and personal connection with customers. The challenge was to build a scalable infrastructure that could support predictable growth, diversify product offerings beyond jumpsuits, optimize key marketing channels like email and SMS, and refine operational processes to streamline product launches—all without compromising the brand's unique identity.
Optimize the brand’s existing UK business and launch its direct-to-consumer e-commerce presence in the US, requiring a strategic go-to-market plan to introduce the brand and swiftly optimize digital channels.
Monark & Co. identified the potential to transform Mixed by Nasrin into a more disciplined, customer-centric, and operationally efficient brand. Leveraging the strong creative foundation and loyal community, they aimed to expand product categories, enhance marketing effectiveness, and improve operational efficiencies to fuel sustainable growth.
Monark & Co. crafted and executed a strategy for Floral Street's US launch, building and optimizing digital channels, targeting demographics, enhancing site performance, and driving visibility, conversions, and customer lifetime value through structured action plans.
The collaboration between Floral Street and Monark & Co. led to strong performance at launch in the US as well as significant improvements to their existing UK business.
Monark & Co. began by conducting a thorough analysis of Floral Street's existing website and market presence. This included a performance review of the site to identify areas for improvement and a demographic analysis to help pinpoint potential customer segments in the US, guiding targeted marketing efforts.
Concurrently, an email strategy was developed, emphasizing conversion-driven content that resonated with the audience. The strategy included list segmentation, optimizing designs, and creating engaging narratives around products and promotions. To diversify and optimize digital channels, MCo launched the brand’s SMS channel and provided recommendations for each phase of the funnel for paid media, focusing on paid social and paid search.
SEO strategies were implemented to improve organic search visibility.
Site merchandising optimization including refining product pages, improving the checkout process, and optimizing overall site navigation boosted conversion rate, AOV, and LTV, and time spent on the site.
Throughout the project, Monark & Co. maintained a partnership approach, offering both strategic guidance and executional support. MCo. developed and executed 30-day, 90-day and 120-day action plans ensuring a structured rollout of strategies and ongoing optimization efforts.
In execution, MCo. partnered with Floral Street’s existing development agency to ensure all site optimizations were implemented effectively and efficiently.
Ready to elevate your brand?
Let’s collaborate to achieve your goals.
