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Bastide, a French lifestyle and beauty brand renowned for its luxurious, artisanal products crafted in Provence, tapped Monark & Co. to execute a complete redesign of their website. Employing a comprehensive strategy balancing brand expression and performance, the team at MCo achieved an elevation of the brand’s e‑commerce experience while prioritizing user-centric design, optimizing navigation and functionality.
To achieve an e-commerce experience that not only reflected the brand’s aspirational brand positioning but also optimized site performance, Monark & Co. focused on an elevated, improved user experience, easy-to-maintain conversion rate optimization tactics and a simplified back-end content management system.
Develop, design and implement a new e-commerce experience on both mobile and desktop, elevating the brand expression while improving user experience and site performance.
Understanding the importance of capturing the brand’s emphasis on natural ingredients, traditional craftsmanship, and its deep connection to the Provençal way of life, MCo set out to thoughtfully redesign Bastide’s website. The goal was to reflect the brand’s artisanal aesthetic while enhancing navigation, improving discovery, and optimizing overall site performance.
Demonstrating exceptional project management, a dedicated team at MCo completed the redesign ahead of schedule and within budget, ensuring a seamless and cost-effective transition to the new site, while driving measurable results.
The partnership between Bastide and Monark & Co. showcases the power of how thoughtful, user-centric design transformation can drive measurable success. By focusing equally on both aesthetic and functional improvements, MCo created a high-converting e-commerce experience that reflects the brand’s premium positioning.
After conducting a comprehensive analysis of the existing website and brand materials, MCo recognized a disconnect between the poor visual design of the previous site and the high-quality, hand-crafted nature of Bastide's product offering.
MCo addressed this by updating the website's aesthetic to align with Bastide's brand ethos, as well as addressing the need for ADA compliance by developing new web-safe colors that adhered to accessibility standards while remaining true to Bastide's brand guidelines. To boost conversion rates, they implemented clear calls-to-action, streamlined the checkout process, and added features like wishlists and product recommendations.
Additionally, MCo implemented a user-friendly content management system on Shopify Plus, and provided a comprehensive training to empower Bastide’s team to easily update and maintain the site to keep content fresh.
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